CPG Lab

Built to find

winning creative.

Build at least 18 hero concepts across 3 strategic angles.

Inquire Now

What is CPG Lab?

CPG Lab is a creative sprint for brands scaling paid media. We go deep on competitive ad analysis, build at least 18 hero concepts across 3 strategic angles, shoot them in a focused production window, and hand you Meta-ready assets, structured to find your winners fast.

  • Competitive ad analysis. We’ll analyze your direct competitors ads, your category leaders, and find what’s working, what’s oversaturated, and where the white space is where nobody else is competing.

  • 3 strategic directions built from intel, pressure-tested with the brand. Built to scale up depending on budget.

  • Focused shoot. Intentional crew, built for paid creative testing to maximize your return.

  • 18+ Concepts deployed. Find the winners, double down on what performs, and create

Our Process

We went from this:

Analyze Top Competitors + Brand Audit = Find Whitespace

To this:

3 Core Angles to Test

To this:

1 Angle x 3 Demographics x 6 Hooks = 18 Hero Concepts + 50 Images

Timeline: 12-14 Weeks

Cost: ~$75k

What made this project ~$75k was extensive pre-production with the brand and our creative leads. This included multiple experienced talent, multiple locations, a full professional crew, photography added on, and heavy post-production to ensure the exact and performative deliverables for the brand.

Seeq wanted additional production value because the white space found in our research showed none of their direct competitors were creating highly-produced video assets.

Every project we do is custom to fit your budget. It’s not a set-in-stone price per project, because you wouldn’t go to the doctor, get just your weight checked, and prescribed $10k in antibiotics.

We went from this:

Analyze Top Competitors + Brand Audit = Find Whitespace

To this:

3 Core Angles to Test

To this:

3 Angles x 6 Hooks = 18 Hero Concepts

Timeline: 10-12 Weeks

Cost: ~$20k

What made this project ~$20k was due to a smaller, but highly experienced crew, single location, and flexible assets.

Every project we do is custom to fit your budget.

Curious to learn more?

  • "Performance metrics on Amazon were up 76% in BFCM sales compared to last year. Our ads brought in a 6.27x ROAS. Feast Films didn’t just deliver great content; they brought a strategic system that consistently fed our top-performing campaigns."

    Chris Connell: CMO at Starframe

  • "We worked with Feast Films on videos and photos for our retail expansion, and the process was seamless. They were clear on next steps, incredibly organized, and delivered premium creative that made our rollout feel structured instead of chaotic."

    Brian Bethke: Founder of Bear Maple

  • "We used to scramble for assets every month. Feast’s system gave us consistent, high-performing content across paid and social"

    Adam Blattner: Founder of Squish Energy

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 24 hours.

Let’s Work Together