CPG Lab:
Built to find
winning creative.
What is CPG Lab?
CPG Lab is a creative sprint for brands scaling paid media. We go deep on competitive ad analysis, build at least 18 hero concepts across 3 strategic angles, shoot them in a focused production window, and hand you Meta-ready assets, structured to find your winners fast.
Our Process
-
Competitive ad analysis. We’ll analyze your direct competitors ads, your category leaders, and find what’s working, what’s oversaturated, and where the white space is where nobody else is competing.
-
3 strategic directions built from intel, pressure-tested with the brand. Built to scale up depending on budget.
-
Focused shoot. Intentional crew, built for paid creative testing to maximize your return.
-
18+ Concepts deployed. Find the winners, double down on what performs, and create
Case Study - Seeq Supply
~$75k
12-14 Weeks
High production video in a white space no competition owned.
Case Study - Klar Labs
~$20k
10-12 Weeks
Lean, focused, and built to test across all three angles.
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 24 hours.